eMarketer Raises Its Programmatic Ad Spend Estimate, Again
Programmatic advertising is growing so fast, ad spend analysts just turned in their second upward revision in only three months. The revision, which comes via an analysis of multiple studies performed by eMarketer, estimates advertisers will now spend 75.3% more on programmatic advertising in 2013 than they did last year. […]
Tue, Nov 26, 2013 at 4:23 PM