Dynamic DOOH campaign case study: Samsung Galaxy in Istanbul (Awarion)

As the Unpacked event started at 20:00 local time, the smart, dynamic creatives produced by Awarion’s CreativeLab switched to the livestream, conveying the unveiling to a larger audience in DOOH ad snippets. Passers-by were then invited to tune-in to the stream via a QR code and were also targeted using mobile push notifications. […]