The Drum: Dutch supermarket Albert Heijn’s programmatic DOOH campaign wins Chair’s Award and ‘Best Use of Digital’ at The Drum Awards for Out of Home in 2021
By tactically using location data, the VIOOH team created programmatic billboards that offered exclusive discounts and drove footfall to the supermarket. Here, the team behind the project explains how it was done. Albert Heijn (AH) is the largest supermarket chain in the Netherlands, with nearly 1,000 stores nationwide. […]
Wed, Nov 24, 2021 at 8:00 PM