Dubai-based Backlite Media acquires DOOH ad operator London Lites (Invidis)

by Florian Rotberg. The newly acquired network will be rebranded as Backlite UK, positioning the company as a major player in London’s high-impact DooH landscape. Multiply Media Group, a subsidiary of 2PointZero Group PJSC, is one of the largest OoH players in the UAE alongside JCDecaux. […]