Glossy: DTC swimwear brand Andie Swim achieves success with OOH ads that were tested on social media first
From there came the next big push into outdoor advertising, focused in New York and Chicago. The ads span billboards, subways and bus stops across those cities. “Outdoor is helping DTC brands like Andie connect in the ‘real world,’” said Sruti Dhulipala, senior strategist at global creative studio Stink Studios. […]
Sun, Aug 11, 2019 at 7:17 PM