Wrapify CEO: DTC brands are getting out-of-home ( OOH ) advertising wrong (ClickZ)
James Heller, Cofounder & CEO of Wrapify. In the first half of 2019, DTC OOH spend was up 7 percent, to $4.6 billion. But, many of these advertisers are making consequential mistakes in their OOH approach. […]
clickz.com
Sat, Oct 12, 2019 at 1:59 AM
Sat, Oct 12, 2019 at 1:59 AM