DOOH inventory aggregation case study: Tractor Outdoor in South Africa

A single entry into a web-based portal. Four years ago Tractor Outdoor started its move away from static inventory and towards growing its DOOH portfolio across the country. Scaling the DOOH business operationally required a properCMS platform on which to build. To achieve this, Tractor decided to work with DoohClick, initially evaluating the platform for its gas station forecourt network. […]