JCDecaux uses facial recognition technology in DOOH campaign (Wide Format Online)
A digital outdoor advertising panel on Sydney’s George Street is using face-tracking technology to assess consumers’ facial reactions before dispensing vouchers for a free yoghurt smoothie in a store nearby. “The panel feeds image data from a camera to a machine-learning algorithm that is trained to detect face orientation and estimate the user’s emotion. […]
Tue, Oct 15, 2019 at 12:20 PM