DOOH aims to win the hearts and wallets of big brands at Cannes Lions 2026 June 22-25 (Invidis)

by Balthasar Mayer: Next week, Cannes will be the epicenter of the global media and advertising community – and the Out-of-Home industry will be right in the thick of it. Network owners, technology platforms, agencies, and associations will join – or host – the parties. Not only to celebrate the creativity of the whole advertising industry, but also to represent the channel. […]