The Drum: Direct-to-consumer brands are shunning digital for TV and OOH advertising
“Alternative channels for DTC brands include out-of-home advertising to increase brand awareness and reach as well as forward integration into physical retail to provide an additional touchpoint for new and returning customers. […]
thedrum.com
Mon, Feb 18, 2019 at 4:00 PM
Mon, Feb 18, 2019 at 4:00 PM