Digital Out-of-Home Case Studies That Prove It Works (IAB)
By using mobile data, aggregated and anonymized from third-party providers, outdoor vendors can now advise brands on how to plan more efficiently and show attribution for their campaigns — a previous challenge. As DOOH continues to evolve, it’s able to deliver campaigns that are both contextually relevant and timely. […]
iab.com
Wed, Sep 13, 2017 at 6:32 PM
Wed, Sep 13, 2017 at 6:32 PM