Despite the rapid rollout of in-store screens in India, the infrastructure behind them still lags (Invidis)

by Florian Rotberg. Panelists Satyen Sharma of Skycom India and Anand Bhandari of Jio Platforms highlighted the urgent need for smarter CMS platforms, real-time audience profiling, and sensor-driven automation. Today’s DooH and retail media network deployments often “show” content rather than strategically communicate targeted to specific audiences. […]