Death of the classic billboard – industry reaction (MediaTel)
"Taylor has articulated a very real challenge," says Primesight's director of insight and innovation, Mungo Knott. "Digital OOH advertising is great, but that doesn't mean that classic OOH is not." Knott says in the classic large format market there is a "fundamental problem" of price being the driving competitive focus whilst effect is undervalued. […]
Sat, Mar 16, 2019 at 7:06 PM