DC transit agency issues RFP for digital out-of-home advertising system (Smart Cities Dive)
The first RFP seeks a business to develop and implement out-of-home (OOH) advertising programs that use digital screens and sensors to engage with riders and people nearby to boost ad revenue. WMATA expressed interest in beacons and related Bluetooth- or WiFi-enabled technologies that interact with mobile devices and collect data, such as demographic information, to display targeted ads. […]
Tue, Sep 10, 2019 at 9:24 PM