Cracker Barrel’s spend on billboards has declined from $32 million in 2020 to $28 million in 2024 (Billboard Insider)

Cracker Barrel spent $28 million on billboards during fiscal 2024 (fiscal 2025 not yet available). That works out to $1,795/month for each billboard. The number of billboards that Cracker Barrel rents has declined from 1,600 in fiscal year 2020 to 1,300 in fiscal year 2024. […]