Cotswold Outdoor Group hails HOKA sales uplift from retail media campaign that included in-store screens (Retail Gazette)

Kieran Howells: Stores included in the in-store screen campaign recorded a 13.3 per cent increase in incremental units sold per shop compared with control locations. The four-week campaign ran through Runners Need, which is part of Cotswold Outdoor Group, and was powered by Zitcha’s retail media platform. […]