Clear Channel Outdoor’s Scott Wells: The Market for Out-of-Home Advertising Continues to be Steady (Billboard Insider)
Advertisers want to”do the Apple thing.” Coming out of covid the #1 request from bigger brands is “I want to do the Apple thing.” The problem is that Apple locks up the best inventory…If I could wave a magic wand I’d want to have more blue chip inventory… Digital conversions. […]
Thu, Dec 1, 2022 at 10:02 PM