Cineplex puts up big screens in malls to woo consumers
EDMONTON - Cineplex is putting up big screens in shopping malls across the country, but they will be for connecting with consumers instead of showing movies. The entertainment company is partnering with Oxford Properties to install what it calls place-based digital ecosystems in 10 Oxford shopping centres, including Kingsway Mall and Edmonton City Centre. […]
Wed, May 14, 2014 at 2:06 PM