Chief strategy officer at Times OOH expects Indian DOOH market “to grow in strong double digits over the next 5 years” (Digital Signage Today)
Aman Nanda joined Digital Signage Today for an exclusive interview. Though static OOH still dominates, DOOH is growing fast and accounts for about 13% of overall OOH ad spend, Nanda said, contrasting with 60% in Singapore and 40% globally (on average). "Because of the flexibility and reliability of the medium, digital out-of-home has taken the Indian market by storm," Nanda said. […]
Wed, Nov 23, 2022 at 6:22 PM