CEO of JCDecaux-owned VIOOH says programmatic OOH will be key to this recovery (Econsultancy)
Jean-Christophe Conti, CEO, VIOOH. While it has been one of the hardest-hit advertising channels as a result of global lockdowns, the WARC report shows that OOH is forecast to experience some of the largest gains among ad channels next year with digital out of home, in particular, expected to see an increase of 38.7%. […]
Thu, Aug 13, 2020 at 6:04 PM