CEO of Australian OOH advertising trade body explains its new audience measurement tool (Mumbrella – Audio, 20:52)

The long-awaited and much-touted out-of-home audience measurement tool is finally live, having been in development since 2021, and teased numerous times along the way. Elizabeth McIntyre, CEO of the Outdoor Media Association, appears on the Mumbrellacast, where Tim Burrowes quizzes her on the future of out-of-home advertising, the granular new Move system, and what’s happening within the OMA. […]