Case study: SuperDraft sports app achieves a big goal with last-minute programmatic DOOH campaign run via Adomni platform (Billboard Insider)
By Jonathan Gudai, CEO of Adomni. On the Thursday prior to Super Bowl weekend 2021, the new Daily Fantasy Sports app – SuperDraft realized that it had a problem. Its $1,000,000 BIG GAME fantasy contest had only 26 of 267 entrants signed up to play. And the top 60 ranked contest participants were guaranteed to win, with the grand prize winner taking home $300,000. […]
Tue, Feb 23, 2021 at 6:25 PM