Cannes Lions 2025: Day 1 highlights (Campaign Middle East)

Anup Oommen. Proceedings at Cannes Lions 2025 began with a heartfelt keynote by Tor Myhren, VP of Marketing Communications, Apple, who sounded a call for human-driven creativity in the age of artificial intelligence (AI). “I’ve got good news and I’ve got bad news,” Myrhen said as he began the introductory keynote. […]