Canadian OOH trade body chief shares insights on data-driven DOOH at NEONS conference in India (Exchange4Media)

Amanda Dorenberg, President of COMMB (Canadian Out of Home Marketing and Measurement Bureau) spoke at the 4th edition of e4m Neons OOH Conference. “One of the innovations we have taken in the Canadian space is we’ve ingested a national dataset. This is inclusive of 6.7 million road segments. […]