Campaign effectiveness, audience measurement and adtech connectivity were the top 3 battlegrounds discussed at the WOO Congress 2026 in London (Bizcommunity)

Tom Goddard set four priorities for the industry and named proving effectiveness as the most urgent of them. His argument was one every media owner in the room understood: deliver the data and the evidence advertisers now demand, and OOH will not simply grow with the market but consistently take a larger share of it. […]