Calling All Men: Experience Armani’s Latest Scent!

During the busy holiday shopping season, Giorgio Armani promoted their Acqua Di Gio cologne for men with an interactive campaign in malls across the country!  Aiming to target Macy’s and Sephora, the principal stores where the fragrance is sold, Armani and JCDecaux installed two innovate units adjacent to these key retailers in each mall.  At these vibrant advertising panels, shoppers could sample the scent by sticking their hand inside a hole marked "try me."  The units combined released over 202,000 total spritzes throughout the campaign's duration! […]