C-store Operator EG America Rolls Out Full-Funnel Retail Media Network at 1500+ locations in 30 states (Retail Touch Points)

By Nicole Silberstein. With over 1,500 locations in almost 30 states, EG America is now helping its CPG partners reach its shoppers throughout the buying journey as well as measuring and optimizing their media spend. The new retail media offering includes offsite advertising and in-store digital signage that utilize data and insights from the company’s SmartRewards loyalty program. […]