Burger King’s weather-driven DOOH campaign for Oreo Shakes (DSToday)
The most difficult task for advertisers is to reach customers at the right time with the right message. Even if your target audience might resonate with your message or products, they might not be in the right mood for your advertisements, or the current conditions might not be suitable. For example, if you are advertising sunscreen on a rainy day, people aren't going to be interested! […]
Thu, Dec 12, 2019 at 5:38 PM