Blue-Chip Brands Spend Big in OOH (StreetFight)

by Kathleen Sampey. `60% of the top 100 advertisers increased their OOH spend year-over-year, while 13 brands saw their investments more than double, including digital-first and DTC brands like Stripe and Old Navy. Anna Bager, President & CEO, the OAAA, sat down with StreetFight to give more perspective on the findings. […]