Billboard Insider scrutinizes JCDecaux’s statement that “Airport advertising delivers the highest perceived value and prestige”
Insider is somewhat skeptical about surveys because the answer can be influenced by how you ask a question. A more objective take on the value of alternative media is what the cpm or cost per thousand impressions to advertise. CPM captures what advertisers do as opposed to what they say. PJ Solomon’s October 2021 Media Monthly report shows that airport advertising has the highest CPM of all forms of out of home and is second only to newspapers and primetime broadcast TV among all forms of media. […]
Thu, Oct 21, 2021 at 7:05 PM