Better measurement, and other trends to watch for in 2023, according to OAAA CEO Anna Bager (Billboard Insider)
The MRC has leaned in to create better standards for out of home…There will probably be a standard in Q1 of next year…if everything goes to plan…That does not mean that they are creating measurement. […]
billboardinsider.com
Wed, Jan 4, 2023 at 10:31 PM
Wed, Jan 4, 2023 at 10:31 PM