Bauer to install 300 digital screens in Morrisons stores (AVInteractive)

Bauer Media Outdoor (BMO) has won a seven-year contract to install and operate a network of 300 digital screens in Morrisons supermarkets across the UK. The project, which will begin in the first quarter of next year, marks a significant expansion of BMO’s retail digital out-of-home (DOOH) portfolio and represents Morrisons’ first foray into DOOH advertising. […]