Australia’s OOH industry sees 8% growth in 2024 as digital dominance continues (Mediaweek)

According to figures released by the Outdoor Media Association (OMA), the industry generated $1,301.8 million in net media revenue, up from $1,193.7 million in 2023. Category breakdown: Roadside billboards lead growth. The increase in net media revenue was spread across all major OOH categories, with notable growth in the Transport sector and Retail, Lifestyle and Other segments. […]