Australia’s ad market to reach $30.7 billion in 2026, OOH forecast to grow 6.2% (Mediaweek)

by Makayla Muscat: Australia’s advertising market grew 5.2% to $28.9 billion in 2025, according to WPP Media’s This Year Next Year report. The holding company forecasts a further 6.5% rise, to roughly $30.7 billion, by the end of 2026. Out-of-home advertising rose 8.2% in 2025 and is set to grow another 6.2% in 2026. […]