Australian OOH ad revenue fell 39.4% in 2020, down to $566.5 million (Mumbrella)
According to the Outdoor Media Association (OMA) the industry saw a total decrease of 39.4% on net media revenue in 2020, down to $566.5 million, from $935.5 million for 2019. The COVID-19 lockdowns across the country, along with economic conditions, have been cited as the main factors contributing the significant reduction for the industry. However, there are some positive signs for the industry. […]
Mon, Feb 22, 2021 at 11:23 PM