ASK THE BOARD: What Makes DOOH Ad Space Worth Purchasing? (DSConnection)
First and foremost, does the signage deliver to the audience that our client is trying to target, or to put another way, does the network target an audience that is desirable to our client? Assuming that it does, and that it covers the appropriate areas geographically, we will then evaluate dwell and price as well as the overall size of the target audience it delivers. […]
Tue, May 31, 2016 at 8:18 AM