An overview of some OOH campaign submissions at Cannes Lions 2025 (Brand Equity – Economic Times)

Prasad Sangameshwaran in collaboration with Harsh Kapadia, CCO, Grey India. This article explores how clever strategies, rather than hefty budgets, can drive engagement and build lasting connections with consumers. Corona, Sun Reserve, Grey: The very essence of Corona is deeply intertwined with the sun, beaches, and the outdoors. […]