An Advertising First: British Airways DOOH Ads Interact with Aircraft Flying Overhead

BA is claiming the technology for the ‘Magic of Flying’ campaign is an “advertising first”.

The advert, developed by the airline’s global creative technology Ogilvy 12th Floor, aims to remind people how magical flying can be. The ad are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom built surveillance technology. […]