Advertising buyers bullish as recovery builds

Advertising spend should increase next year at its fastest rate in four years, as two leading media-buying agencies today hiked their forecasts in a boost for hopes of economic recovery. Magna Global, a division of US giant Interpublic, said UK advertising growth should hit 4.6% in 2014, up from a healthy 4.2% this year, thanks to big events such as the World Cup in Brazil. […]