Advertisers Continue Rapid Adoption of Programmatic Buying

By 2017, advertisers will spend more than $9 billion on RTB Advertisers are spending more than expected on real-time bidding, which is expected to account for a significant share of all display ad spending in the US this year and in the near future, according to a new eMarketer report, “Programmatic Advertising: Forecast and Future(...)The post Advertisers Continue Rapid Adoption of Programmatic Buying appeared first on InsideDigital.org. […]