Advertisers are telling us that Independent Verification is essential to the growth of OOH. It’s time for the industry to take action.

Last week, the Global OOH industry trade body, the DPAA, released its report into the media decision-making of omnichannel brand advertisers. The report paints a clear picture of an industry going through an exciting and generational shift as media owners and advertisers lean into the opportunities of programmatic buying and digital OOH. […]