Advancing Dubai’s Vision for a Sustainable and Future-Ready Advertising Sector

Mada Media awards concession for 21 digital Unipoles along Sheikh Zayed Road as part of efforts to enhance Dubai’s urban landscape and smart OOH ecosystem   Dubai, June 2026: Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetization of 21 digital Unipoles billboards at selected locations in the Jebel Ali area along Sheikh Zayed Road. […]