Advanced Advertising: Better Measurement Needed Across Platforms
Tech Should Not Function as Barrier to Monetizing Viewings “It’s almost impossible for an agency to come up with an apples-to-apples measurement,” said Sarah Foss, president, Yangaroo Advertising. Advertisers are looking for what the value is and where it ends, whether that’s first- or second-screen. […]
Sat, Dec 14, 2013 at 4:43 PM