Adshel to offer DOOH ad buying platform that can target commuters with contextually relevant campaigns (Mumbrella)
The new initiative is part of CEO Mike Tyquin’s push for targeting capabilities and a move towards an online advertising-style model. It comes off the back of Adshel’s research, which found contextually relevant ads which run on digital screens are 19% more effective than ‘generic ads’. […]
Mon, Apr 16, 2018 at 7:09 PM