Ads in convenience stores also boost brand sales in nearby supermarkets, Co-op finds (The Grocer)
By Alice Leader. Brand advertising in Co-op stores is having a “ripple effect” on sales growth in surrounding supermarkets, according to new research by the convenience retailer. […]
thegrocer.co.uk
Wed, Jul 3, 2024 at 6:42 PM
Wed, Jul 3, 2024 at 6:42 PM