Omnichannel ad buying platform Adform acquires Splicky: why this DOOH deal reshapes European ad tech (PPC Land)

Luis Rijo. Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close. The transaction positions the Copenhagen-based demand-side platform to expand its omnichannel media buying capabilities across German-speaking markets while adding specialized expertise in Digital Out-of-Home advertising. […]