Ad spend in the UK is set to decrease by 15.6% in 2020 to £21.4bn: AA and WARC (Research Live)
The 15.6% fall projection is a slight improvement on previous estimates by the AA and Warc, which previously forecast a 16.7% drop in ad spend. The improvement in 2020’s ad spend estimates are linked to recent measures by the government to stimulate consumer spending. […]
research-live.com
Mon, Aug 3, 2020 at 11:21 PM
Mon, Aug 3, 2020 at 11:21 PM