Ad platform Ground Truth launches a digital out-of-home (DOOH) solution powered by Place Exchange SSP (PR Newswire)

Powered by integration with Place Exchange, the independent supply-side platform (SSP) for programmatic DOOH, GroundTruth now enables advertisers to buy premium DOOH inventory with the same precise targeting, cross-channel reach, and deterministic visitation attribution already available across mobile, CTV, digital audio, direct mail, and desktop. […]