Add this to your sales pitch: Ad fraud’s on the rise – but OOH remains one of the safest forms of advertising (Broadsign)

by Kayla Caticchio. Ad fraud manifests in many different shapes and forms – from domain spoofing to ad stacking, fake social media profiles, and bots, among others. It consumed more than $80bn in ad spend in 2022, and that number is projected to grow to $100bn in 2023. […]