A roundup of India’s OOH ad market in 2025 (Media4Growth)

By Sakshi Sanghavi. Across markets, the year saw consolidation at the holding-company level, sharper policy frameworks in Indian metros, stronger global collaboration, and a noticeable evolution in how brands approached outdoor creativity. Together, these moments didn’t just shape headlines, they quietly redefined how OOH is structured, regulated, and experienced. […]